To Order Contact Lenses!

Our philosophy is very simple: a fair price, excellent name brand products that represent the highest quality products available, and service that is unbeatable at every level.
Our frame selection is often mentioned as the best in Ithaca, rivaled only by the finest stores in major metro areas.
Our inventory features all current, all new frames. No special purchase closeouts or discontinued items.
We also have one of the most diverse and complete collections of frames in stock to suit almost any taste, fashion, or need.
In our opthalmic lines we feature collections from Safilo, Luxottica, and Clearvision as well as independant collections from Oakley, Thalia, Vera Wang, and Columbia.
From Safilo; Gucci, Giorgio Armani, Armani Exchange, Ralph Lauren, Chaps, Nine West, Carrera, and Marc by Marc Jacobs
From Luxottica; Prada, Prada Sport, Persol, Brooks Brothers, Nautica, Coach, D & G, Versace, and Versus.
From Clearvision; Cole Haan, BCBG by Max Azria, Ocean Pacific, and Izod
Our Sunglass lines include Oakley, RayBan, Persol, Gucci, Cole Haan, Carrera, and Rudy Project.
We feature Rec-Spec eyewear for sport and Titmus for Saftey and Industrial use.
We welcome and encourage you to come and browse, try on and see what we have to offer in a comfortable setting with no pressure to buy at any time.
To serve you better we accept insurance plans from VSP, EyeMed, and HealthNow. Dr Schwartz offers complete eye examinations, contact lens fittings, and treatment of eye disease on Mondays and Thursdays by appointment.
We hope to see you soon!
A quick look at the store